Consumer Diligence
Online Pharmacies • Sep 25, 2025 • By Consumer Diligence

(AFP Report: Part III) All Family Pharmacy’s Influencers: Selling Trust Without Due Diligence

How conservative media became saturated with AFP’s money and why it matters

 

All Family Pharmacy (AFP) has positioned itself as a champion of “health freedom,” offering direct-to-consumer prescriptions for ivermectin, hydroxychloroquine, and other drugs. But behind the patriotic branding and bold promises lie serious red flags: a CEO with a felony record, ignored allergy disclosures, unlicensed interstate shipments, and unreachable pharmacists.

 

Despite these warning signs, AFP has secured endorsements and ad placements from some of the most prominent conservative influencers. Trusted names and platforms are vouching for a business without asking basic questions about its safety, compliance, or leadership.

 

Why was there no due diligence? And what does it say when an industry built on exposing corruption fails to vet the companies it promotes?

 

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The Influencer Web of Endorsements (with receipts)

 

Right Side Broadcasting Network (RSBN)

 

  • Paid promo + affiliate code on air: RSBN published multiple segments explicitly promoting AFP with code RSBN10 and “10% off everything,” including a 9/19/25 video titled "WATCH: RSBN Interviews All Family Pharmacy Owner Michael Kuenzler" (Facebook Video).

     

    Analyst Note: This interview claims to be from 9/19/25 but context clues from within the interview date this back to October of 2023.

     

  • Interview content as advertising: RSBN also posted interviews with AFP personnel presented as segments while pushing discount language.

 

Liz Wheeler

 

  • Sponsor posts with code: Wheeler promoted AFP to her audience with the LIZ10 code, including mentions on social platforms and sponsor disclosures. (Facebook Video)

 

  • Sponsor disclosure on X: Wheeler’s X posts list AFP under “SPONSORS” and instruct viewers to use LIZ10 at checkout. It is important to note that she did disclose them as sponsors. Which many other influencers did not.

https://x.com/Liz_Wheeler/status/1945561504088240488

 

 

Lindell TV

 

 

https://x.com/RealLindellTV/status/1922064203059265841

Donald Trump Jr.

 

 

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Rep. Matt Gaetz

 

 

Shannon Joy

 

 

Michael Savage

 

  • Promo code and landing page: Promoted AFP with code SAVAGE10 and directed to dedicated URL. https://allfamilypharmacy.com/savage
  •  
  • Social promotion: Shared AFP affiliate post with himself on camera endorsing the brand. (See attached screenshot.)

 

OANN / Chanel Rion

 

  • Promo code and landing page: Promoted AFP with code RION10 and a dedicated landing page. https://allfamilypharmacy.com/rion
  •  
  • Network promotion: OANN’s official account and Chanel Rion amplified AFP messaging. (See attached screenshot.)

 

Laura Ingraham

 

  • Promo code and landing page: Promoted AFP with code LAURA and a dedicated landing page. https://allfamilypharmacy.com/laura
  •  
  • Social promotion: Posted an #ad urging viewers to take advantage of a BOGO offer on ivermectin and HCQ. (See attached screenshot.)

 

Howie Carr

 

Meet the Experts segment: Hosted AFP CEO Michael Kuenzler on his Meet the Experts show and presented him as an authority when he is not an expert on medicine or pharmacy.

 

During the conversation Howie Carr discusses taking ivermectin anytime you get sick with anything. Howie said: “If you come down with something. If you hit yourself up with a couple capsules or tablets of Ivermectin. You can knock it out very quickly, but the key is to have it right at your disposal immediately. As soon as you start to feel ill effects…” Michael Kuenzler never corrects Howie Carr or admonishes the audience to seek professional medical advice for when and how to use the medicine.

https://www.facebook.com/100044527415659/posts/1200991138061789

 

Additional amplification & placements

 

  • Matt Gaetz (X post): Promoted AFP emergency kit with code MATT10, sharing his own branded landing page. (See attached screenshot.)

 

  • AFP’s own site showcases media logos and personalities in its “As Featured In” strip, signaling broad conservative-media exposure. This should be treated as promotional positioning, not independent validation.

https://allfamilypharmacy.com

 

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Analyst Note: This is not an exhaustive list of influencers or media personalities that have promoted AFP or been sponsored by them. This merely represents some of the larger names in the conservative movement by reach or audience size.

 

The Missing Due Diligence (what basic vetting would have caught)

 

 

Why This Matters (Opinion)

 

  1. Borrowed Trust: Influencers cash in on the credibility they’ve built with their audiences. When they promote companies like AFP, that trust is transferred — even if the business behind the ad is riddled with problems.
  2.  
  3. Consumer Harm: Endorsements aren’t harmless when they involve health products. They can put families at risk if patients rely on unsafe, unlicensed, or improperly vetted services.
  4.  
  5. Movement Credibility: The conservative movement has long criticized Big Pharma, Big Tech, and government corruption. Ignoring AFP’s red flags undermines that message and gives opponents easy ammunition.
  6.  
  7. Follow the Money: The sheer flood of AFP promotions across conservative media raises a deeper question — why is so much money flowing from this one company, and why are so many voices willing to take it? When everyone from commentators to members of Congress are reading from the same script, it suggests a marketplace where financial desperation outweighs ethical responsibility.
  8.  
  9. The Funding Problem: It is really difficult to secure sustainable funding in conservative media. However, platforms and personalities should never feel compelled to get in bed with questionable operations like AFP. The fact that so many did points to a larger structural weakness: when independent voices can’t find reliable backing, they become vulnerable to taking money from anyone who offers it. This dynamic not only compromises integrity, it risks turning trusted platforms into conduits for companies that don’t deserve that trust.
  10.  
  11. Audience Betrayal: At the end of the day, it is the grassroots audience that loses. The very people who tune in because they distrust mainstream institutions are being sold products from a company that has skipped basic safety checks and licensing rules. That betrayal of trust is perhaps the most damaging cost of all.

 

The Questions That Must Be Asked

 

  • Did influencers and networks promoting AFP know about Kuenzler’s criminal record?
  •  
  • Were promotions disclosed as paid sponsorships, or presented as authentic endorsements?
  •  
  • What steps, if any, were taken to vet AFP’s operations, licenses, or safety record before these endorsements went live?
  •  
  • Why are audiences being asked to trust a pharmacy with this history while it hides behind patriotic marketing?

 

The Bigger Picture

 

AFP is a case study in what happens when patriot branding replaces accountability. Influencers who pride themselves on speaking truth to power fell short of their own standard when they chose ad dollars over due diligence.

 

If those with platforms don’t scrutinize the businesses they promote, who will? Consumer Diligence exists to fill that gap. Not to attack influencers, but to remind audiences that trust must be earned, not borrowed.

 

As more reports roll out, we will continue to connect the dots between AFP’s business practices and the networks promoting it. The lesson is simple: every endorsement should come with accountability.

 

Can You Help Us?

 

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